• 08.50

    • Introductory Speech and Speed Networking: Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting

  • 09.00

    • Chair Introduction: Why The Open Access Mobile Operator Policy Debate is the Most Important Wireless Development in 2009

    Mark Newman, Chief Research Officer, Informa Telecoms and Media
  • 09.10

    • Keynote Guest Speaker: The Importance of Business Model Innovation

    Sean Kane, Head of Mobile, Bebo, UK
  • Topic

    • Justifying The Need For A Business Model Change For Mobile Operators: Why Openness Amongst Operators Should Not Be Taken For Granted

  • 09.30

    • Keynote: Why Open Access? How Open is Open?

    Pieter Knook, Internet Services Director, Vodafone Group, UK

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    • Is the move towards a more collaborative and open mobile operator business model necessarily a good thing or viable? How will it work?
    • Determining the risk of maintaining the status quo for MNOs - dwindling MTRs, ISP competition, and a content hungry and churning user base as factors of consideration
    • From closed walls and traditional revenue streams to openness and smart pipe strategy: looking at hardware, apps/services commoditisation, and subscription models as new MNO profitable operations
  • 10.00

    • Assessing the Risk to Mobile Operators in a More Open Business Model: Tiered Access Approaches

    Sune Jakobsson, Research Manager, Open Services Group, Telenor, Norway

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    • What are the financial risks of opening up networks to third party developers and M2Ms?
    • What are the financial gains? Increasing rack space, reducing OPEX in customer management overheads, and jumping before getting pushed
    • Step-changes to openness - determining an effective MNO business plan towards more open mobile working practice. Looking at the role of testing, hosting, and wholesale GSM capabilities to a more embracing openness in IP, rich voice, and smart device (end to end)
  • 10.30

    • Panel Discussion: Are Mobile Operators at Risk of Being Sidelined by Other Players/Content Delivery Networks in Open Access?

    Moderator: Charles Arthur, Technology Editor, Guardian, UK
    Sean Kane, Head of Mobile, Bebo Mobile, UK
    Altug Acar, Division Head of Business Development, Turkcell; Representative to GSMA Services Review Group, Turkey
    Jan Larsson, Senior Strategy & Corporate Development Manager, TeliaSonera, Sweden
    Hugo Barra, Director of Mobile Product Management, Google, UK
    Suhail Bhat, Policy and Initiatives Director, Mobile Entertainment Forum, UK
    Nick Allott, CTO, OMTP, UK

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    • How real is the threat of innovative device manufacturers (Apple!) assuming the role of the MNO? What can MNOs do to position themselves better against new device manufacturers as key drivers for consumer uptake of content?
    • How can MNOs take on the ISP giants as credible distributors of applications and content? Should MNOs emulate ISPs or focus again on their USPs of network control and end-user relationship and brand association?
    • What is the best strategy for mobile operators to move forward with an open access strategy that is profitable, well placed in the new eco-system, and competitive against the other players involved?

      • (Arguments for acquiring content apps companies vs. developing from within a network-specific developer community)

  • 11.15

    • Refreshments and Networking/Exhibition Break

  • Topic

    • Establishing Profitable Operator and Third Party Partnerships

  • 11.45

    • Why Openess Equals Progress and Profitability

    Maurice Thompson, Open Development, Verizon Wireless, US
  • 12.15

    • Improving the ROI on Open Mobile Operator Strategy: Profitable Embedded Operator Systems and M2M

    Daniel Collins, CTO, Wireless, Jasper Wireless, US

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    • What is the profit opportunity for moving from voice/text apps to subscription models utilising specific aspects of the network? - case study examples of profitable embedded operator systems and M2M
    • Getting individual/company end-users hooked: the argument for giving away app usage initially in ways which don't cost the network. (Third party access to end-user meta-data as a pull tactic vs. alienating the traditional subscriber base)
    • Post-pay app usage: how ready are operators to make the most of the post-pay subscription model and long term monetising? Getting contracts, billing, and brand negotiations in order
  • 12.45

    • Monetising the Network with a Third Party Pays Model: Establishing a Win-Win Situation for Third Parties, Customers and Mobile Operators Alike

    Eric Scherer, Strategy and Partnerships Director, Agencie France Press, France

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    • What is the opportunity for mobile operators to open their networks for efficient content distribution? What will contain the threat of becoming a dumb pipe? o Establishing the benefits to operators of a third party pays subscription model - consistent long term network usage and positive customer brand association with the network
    • How to negotiate the exclusivity/network neutrality mine field: reaching a mass market (cross-operator) whilst benefiting from the USP of a particular and attractive service
    • Looking at the success factors of Amazon's Kindle with Sprint in the US and France Telecom's own plans to start an e-book service in Europe - what will the EC say about exclusivity!?
  • 13.15

    • Lunch Break and Networking

  • 14.15

    • 15 Min Interview: Extending Service Revenue Beyond The Handset; (Making Money When The User Is Not On The Phone)

    Levi Shapiro, Director, HIRO Media, Interviews Nick Hunn, Vice Chairman, Mobile Data Association, UK
  • Topic

    • Improving Operator-Third Party Developer Relationships to Mutual Gain Working With The Best And Benefiting From A Nurtured Developer Community

  • 14.30

    • Moving 'Openness' Beyond the Hype: Aligning Expectations Between Operators and Developers

    Steve Glagow, Vice President, Orange Partner, UK

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    • 'Open' hype vs. what can mobile operators really offer developers?
    • MNO apps development programmes and investment, but how many apps have actually become mass market and monetised on scale? How can this be improved?
    • Improving specific communication between operator content departments (Mobile TV, Social Networking) and their specific apps developers
    • When will mobile operator smart pipe strategy reach senior management's main agenda within MNOs? Accessing the best of the developer community by opening up NGMN and R&D roadmaps and other key information
  • 15.00

    • How Can Standardised APIs Improve the Application Experience For All Involved? The GSMA 3rd Party Access Initiative With One API

    Graham Trickey, Head of One API, GSMA, UK

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    • Providing a forum for Web developers, network vendors, operators and aggregators around the table: but is it too late for standardised APIs?
    • How can standardising the API platform help all players? Evaluating the benefits of reducing fragmentation, tackling operator API closedness, reducing time to market, allowing more time for innovation, increasing reach and interoperability, providing security and an open space for development
    • What long tail developments does the initiative and its members foresee?
  • 15.30

    • Refreshments and Networking/Exhibition Break

  • 16.00

    • Panel Discussion: Understanding the requirements of Developers: Developer Interviews with the Most Vocal In the Business

    Moderator: Alan Quayle, CEO, Alan Quayle Business Development, US
    Phil Mundy, CEO, Creative North, UK
    Paul Golding, Developer, Wireless Wanders, UK
    John Holloway, CEO, ZingMagic, UK
    Tom Montgomery, CEO, Mobiun, UK

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      Too often MNO development programmes have been dismissed as mere 'fashion accessories' without the credibility to actively source, develop, and get to market commercial apps. This session looks at why this problem has historically existed and what developers are now seeking from open APIs and operators to be able to make money for themselves, and the host network
  • 16.45

    • Improving the Attractiveness of Mobile Operators as Apps Distributors, to Third Party Developers, and Reaping the Long-Term Reward:

    Erik de Kroon, Head of Marketing for Internet Discovery, Vodafone Group, UK

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    • Pushing the unique advantages of MNOs to developers: o Global subscriber base and brand reach o Strong hold over network infrastructure and devices development o An established and recognised billing relationship with the customer
    • What are the factors which turn developers away from MNOs and how can they be improved? o Improving perceived understandings of MNOs as wholly self interested - providing support to apps developers and shortening the product development time to remain competitive against the ISPs. o Making room for hobbyists and professional apps developers
  • 17.15

    • Interview with Head of Telenor, Content Provider Access, API Programme

    Peter Mottishaw, Principal Analyst, Analysys Mason, UK interviews Sune Jakobsson, Research Manager, Open Services Group, Telenor, Norway

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      The Telenor Content Provider Access programme has been active as a monetised and open API for over ten years. This interview will look into the success factors of this simple revenue share model which allows third parties and customers to pay for network access. Why was this model successful whilst other APIs suffered for their clunkiness, non-profitability, and awkward operator-developer or device-developer relations?
  • 17.45

    • End of Day One