• 08.50

    • Introductory Speech and Speed Networking: Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting

  • 09.00

    • Chair Introduction: Looking at Key Monetisation Factors for Open Mobile Operator Strategy

    Alan Quayle, CEO, Alan Quayle Business Development, US
  • Topic

    • ENSURING A HUNGRY CUSTOMER BASE FOR APPLICATIONS: THE APPS STORE, CONSUMER META DATA AND END-USER INTERACTION

  • 09.10

    • Customer Desire and Commercial Viability as the Essential Drivers to Developer Programmes

    James Parton, Head, Litmus Project, o2, UK

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    • Are API developer programmes unlimited R and D experiments? Maintaining boundaries of commercialisation as a way of making APIs pay and end-users more satisfied
    • Involving the consumer/end-users as the litmus test for mobile app development and advance
    • Leveraging the marketing potential of operators to reach the consumer with new innovative models - Putting the customer in the driving seat to steer the future direct of operator product development
    • Balancing the risk aversive traditional nature of mobile operators with the opportunity in embracing new smaller developers - Leading developer led innovation through to mass market commercial exposure
    • Standardisation/authentication as a method of confidence building - minimising time to market whilst building interoperability
  • 09.40

    • Maintaining Consumer Confidence in Open Access MNO Models: Keeping on the Right Side of Customer Privacy

    David Stewart, Director of Investigation, Ofcom, UK

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    • Achieving the optimum balance between providing innovative content delivery and compromising end-user privacy
    • Partnering with third parties: what information and meta data should distributors and APPs developers be able to access?
    • Is aggregate information customer intelligence or personal intrusion? Can MNOs develop content services without access to this data?
  • 10.10

    • How Important is the App Store For Uptake of Paid Applications?

    Grahame Riddell, Global Director, Sales, Ovi Store, Nokia, Finland

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    • What are the integral factors of an apps store which returns paying customers?
    • Is emulating Apple's app store the only answer for MNOs? Establishing extra layers of functionality and enjoyment for the end user.
    • Offdeck or Ondeck? Traffic driving mechanisms to ensure your apps are reached time and time again
    • Authenticating/consumer voting on Apps - why QoS must be utmost to maintain the operator brand
    • Is an operator app store a mere on portal retail driver and hence the antithesis of a smart pipe?
  • 10.40

    • Panel Discussion: Establishing a Sender Pays Value Chain for Smart Pipes: Identifying the Business Requirements of Apps and Smart Pipes Cross-Industry

    Moderator: Andrew Bud, Chairman, MEF, UK
    Anne Leonardo, Director, Digital Media, MTV Philippines, All Youth Channels, Inc, Phillipines
    Dr Lai Kok Fung CEO, BuzzCity Ltd
    Henrik Eklund, Digital Partnerships and Distribution Director for EMEA, Associate Press
    Hugh Griffiths, Business Director, Mobile, Windows Mobile, Microsoft, UK
    Tom Hall, Head of Digital Licensing, DK and Rough Guides, UK

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    • How important is a sender pays model to the survival of the content provider business? (Why operator slowness as a supplier matters)
    • How can the idea of smart pipe enablers be best communicated to key drivers? What is the estimated market value of smart pipes business?
    • What are the business requirements for API standardisation goals? How can various open mobile players avoid the pitfalls of a fragmented industry in smart pipes and apps?
    • What role do mobile advertisers play as enablers to MNO open access and content delivery?
    • How can targeted mobile marketing and advertising provide enhanced user experience to the end-user? Factoring in the rise of widgets, branded games and more
    • Working together to leverage brand and user experience: application shop face, product association with applications, third party brand usage of networks
  • 11.15

    • Refreshments and Networking/Exhibition Break

  • 11.45

    • What Do Content Providers Need From Smart Pipes To Ensure Consumer Uptake?

    Mauro Montanaro, CEO, Fox Mobile Entertainment

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    • Why it is essential to get involvement from the industry who will be the users of smart pipes? Making sure discussion has a commercial tack and resonance outside of the MNO community
    • Stressing the urgency for operators to move - why it is integral to the survival of fixed/mobile operators and the mobile content business at large
    • Rich media uptake as dependant on a sender pays business model: achieving a consumer protected value added service which is economically successful for all parties!
    • Why mobile operators must move en masse to enable the success of smart pipes: economies of scale in consumer interest and cross-operator marketing
  • Topic

    • LEVERAGING ADVANCED NETWORK CAPABILITIES FOR SMARTER PIPE STRATEGIES

  • 12.15

    • Assessing the Importance of Advanced Network Access (HSDPA/LTE/WIMAX) as a Catalyst For Innovative Open Mobile Services and Consumer Satisfaction

    Houston Spencer, Vice President, Business Strategy & Marketing, North & West Europe, Alcatel-Lucent, UK

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    • Considering the role of advanced network capabilities as a factor to open mobile monetisation alongside, wireless device range, MNO marketing campaigns, compelling app development
    • Advanced networks as smart pipes: how faster uplink and downlink times will open up new M2M embedded operating systems and revenue streams
    • What impact do advanced networks have on individual end-user experience and increased app and data usage?
    • Looking at factors of coverage (lost opportunity and network exclusivity as barriers to mass uptake): how is the advanced network roll out progressing in the EU and the affect of this
    • Looking in the wrong place? Is the money in the network or in downloadable widgets?
  • 12.45

    • Developing an Effective Network Optimisation Plan: Offloading and Prioritising Traffic

    Dr. Martin Steinbauer, Group Technology, Mobilkom Austria Group Services, Austria

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    • Acknowledging bandwidth concerns for operators embracing more data-centric business models
    • Smart pipe thinking: using offloading techniques to split data and voice traffic
    • Minimising backhaul upgrades and CAPEX outlay whilst protecting customer expectations and integral voice revenue
  • 13.15

    • Lunch Break and Networking

  • Topic

    • PLATFORMS TO SECURE THE NEW OPEN ACCESS MODEL: AVOIDING REVENUE LEAKAGE AND ACCOUNTING FOR NEW PLAYERS

  • 14.15

    • Assessing The Increase In Wireless Smart Devices As An Integral Driver For Smart Pipe Business Models and Applications Use: How Important is Sophisticated Device Range in Making Open Access Profitable?

    Claude Florin, Multimedia Marketing Manager, HP Communications and Media Solutions, Switzerland

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    • Which came first - consumer demand for compelling content on mobile or the handsets which enabled the delivery of such content?
    • How can sophisticated device range drive the mass market of application usage and content delivery to a profitable point? Looking at obstacles of interoperability, battery power and price points
    • Evaluating the impact of the new wave of smart phones as a means to achieving MNO smart pipes
    • What forward device development should developers and MNOs be anticipating to maximise open access potential in the next 12-18 months?
    • Going beyond 'mobile: Looking at the role of embedded operating systems in M2M devices and the impact on operators
  • 14.45

    • Presenting the US Mobile Media Market Overview?

    Levi Shapiro, Director, HIRO Media

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      Assessing the smart pipe carrier relationship between AT&T and Apple

  • 15.00

    • Panel Discussion: What Can Operators Learn From The 'Openness' of Innovative Wireless Device Manufacturers?

    Moderator: Gus Desbarat, Chairman, TheAlloy, UK
    Dr Roberto Lattuada, Head of Portfolio Device Development, T-Mobile International, UK
    Dr Jinsung Choi, Vice President, LG Electronics, Korea
    Kai Leppanen, SVP, Operator Channel, Opera Software, Norway
    Cees van Dok, Executive Creative Director, Frog Design, Switzerland
    Phil Northam, Samsung Mobile Innovator, Samsung, UK

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    • Discussing the 'open' qualities of device manufacturers (standardisation collaboration on APIs, user community development and embracing feedback) vs. 'closed' qualities of operators (perceived token acceptance of 'open', closeted cross-operator discussion, limited public debate).
    • What are the exceptions to this general rule? How can operators make a step towards more open access practice outside their usual business culture?
    • Looking at MNO collaboration projects outside of competitive territories
  • 16.00

    • Refreshments and Networking/Exhibition Break

  • 16.30

    • How Will Regulation Impact the Profitability of Third Party Smart Pipe Contracts?

    Mike Conradi, Partner, Kemp Little LLP , UK

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    • Assessing regulated access to the MNO networks - what is the EC stance on network neutrality; is this an issue for mobile?
    • Acknowledging the difference between US and EU wireless markets: can 'regulatory holidays' provide the space for dynamic partnerships to happen?
    • Foreseeing spectrum allocation as an influencing factor on open access business models;
    • Examining the (potentially large) impact on innovative mobile applications of the forthcoming new audiovisual content regulation
    • Looking at the impact of the roaming regulation as it relates to smart pipes - issues in voice and data
  • Topic

    • PREDICTING THE KEY ENABLERS OF FUTURE SMART PIPE MNO BUSINESS MODELS:

  • 17.00

    • Panel Discussion: Long-Tail Mobile Operator Smart Pipe and Applications Models: What Are the Potential Cash-Cows/Innovative Factors to Consider For 2010-2015?

    Moderator: Ajit Jaokar, Founder, Future Text Publishing, UK
    Franklin Selgert, Senior Innovation Manager, KPN
    Roberto Minerva , Long Term Research, TIM Lab, Italy
    Thomas Magedanz., Head, Fraunhofer Fokus Competence Center NGNI, Germany
    Nick Hunn, Vice Chairman, Mobile Data Association

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    • Understanding why long-tail smart pipe and applications are key to monetising an open access operator strategy - how can players best know what to develop for? - GPS and LBS, music phones, new media content distribution, sophisticated embedded operating systems and other future trends
    • What surprises are in store for the end-user and third party payer?
    • Educated guessing: what could come next and how the eco-system and MNOs should best prepare...
  • 17.45

    • End of Conference