Pre-Conference Workshop - 18th May, 2009

Achieving the Economies of Scale Necessary to make the Smart Pipe Strategy Commercially and Operationally Viable

Workshop Leader: Alan Quayle, CEO, Alan Quayle Businessand Service Development, US

8.30 Registration and Refreshments
9.00 Introductions
9.15 The Call For Action: Understanding Why Economies of Scale in Smart Pipe Strategies Matter

• A view of the future - what happens if we remain an archipelago, how will ‘global warmingfrom the internet’ impact the industry?
• Is the GSMA One API initiative enough?
• Is this just a mobile problem, does cable, broadband, satellite matter?
• What do developers require?

11.00 Networking Break and Refreshments
11.30 Facilitated Round Table Discussion: Where Can Consensus Be Achieved in
Smart Pipe Strategies?
Objective: to agree a prioritised list of areas where consensus/co-ordination can be achieved.
13.00 Lunch
14.00 Interactive Q&A session with Developers: Understand What They Need, and Where Coordination Matters to Them
15.00 Networking Break and Refreshments
15.30 Facilitated Round Table Discussion: Agreement on What Should Be Achieved, What Steps Can Be Undertaken To Achieve Co-ordination in Internet-time, Not Telco Standards-Bodies Time
15.00 End Workshop

 Workshop Leader
Alan has 18 years experience in the telecommunication industry, focused on developingprofitable new businesses in service providers, suppliers, and start-ups. He consultsextensively around the world on Web/Voice/Telco 2.0, new services and service deliveryplatforms. For more information check out his weblog at alanquayle.com/blog.

 Pre-Conference Morning Workshop - 18th May, 2009

Standards and Open Source - Legal Issues for Smart Pipes and Applications

Workshop Leader: Mike Conradi, Partner, Kemp Little LLP

Standards (whether or not open source) are the essence of our increasingly open, collaborativetechnology world; and tomorrow’s battles for market position are often won in today’s meetings at thestandard setting bodies (SSBs). In the growing mobile applications market where convergence ofcontent, transmission and devices is happening on an epic scale, establishing a standard API, protocol,software or other technology interface can be a key driver to market positioning under the aegis ofeither the traditional SSBs (such as ETSI) or in an open source environment. This half day legalworkshop will discuss the key legal issues arising in a mobile context as they relate to standardisationand the open source environment.

8.30 Registration and Refreshments
9.00 Introductions
9.15 Legal Issues on Standardisation

Specialist technology law firm Kemp Little LLP will provide a practical guide for business throughthe competition and Intellectual Property issues that arise within the standards maze to equipparticipants to think and act strategically in about standardisation as well as avoiding the pitfalls.
Using publicly available case studies from the policies and rulebooks of well known SSBs, thissession will provide guidance on how to weigh the balance between contributing and retaining IP rights in the standard setting context; and how to manage at SSB and in the market place thecompetition law issues that potentially bedevil this area.

Delivered by Susannah Sheppard, Head of Competition, Partner Kemp Little LLP and Paul Garland, Head of IP, Partner, Kemp Little LLP 

11.00 Networking Break and Refreshments
11.30 Legal Issues on the use of Open Source: The second part of this session will be dedicated to specific legal issues that arise within the Open Source environment. This will explain exactly what free or open source software ("F/OSS") is as well as the benefits and challenges its use presents in the context of mobileinfrastructure, handsets and applications. It will describe some common legal issues that arisewith the F/OSS licences and offer participants some practical advice on staying compliant.

Delivered by Mark Henley, Associate (Open Source lead), Kemp Little LLP 

13.00 End Workshop

 Workshop Leader
Mike Conradi is a partner at specialist technology law firm Kemp Little LLP. His focus ison giving both commercial and regulatory advice to clients in the communications andtechnology sectors with clients including RIM, MySpace, Seeker Wireless and Comverse.

His interest in the sector dates back to 1998-9 when he was placed on secondment to OFTEL, as it then-was, advising on international telecoms regulation. Mike is the editor ofthe Communications Law Handbook to be published later this year and is rated by the Legal Media Group as one of the world’s leading telecoms lawyers

 Post-Conference Workshop - 21st May, 2009

Open Mobile: Understanding The Web, Telecoms, Media and Social Networking Perspective

Workshop Leader: Ajit Jaoker, Founder and CEO, Future Text, UK

 Workshop Summary: The workshop Open Mobile: Understanding The Web, Telecoms, Media and Social Networking Perspective - explores the synergies, business models, technologies and implications of an Open Mobile ecosystem.
The execution of Open Mobile Strategies is critical in light of the changing business models and the newcompetitors who are coming into the fray.

This workshop will look at the impact of this movement on all players, as a conclusion to the mainconference where the themes of the event can settle.

8.30 Registration and Refreshments
9.00 Introductions
9.15 Open mobile, Converged services and Changing Business Models

• Providing an introduction to Open Mobile
• Charting the rise and development of converged services
• Reviewing changing business models and their impact (looking at influencing factors including ARPU; advertising; payments; flat rate pricing; app stores; a shift of innovation to the ‘edge’ andthe increasing role of third party developers; changing value across the device / network stack.
  

The Evolution of the Mobile Ecosystem and the Network

• Determining the relationship between the network and the device
• How is the evolution of the network (LTE; IMS; Net neutrality; Cellular networks; Bluetooth; WiFi; WiMAx & Mesh; HSUPA and HSDPA) impacting open mobile opportunities for various players?

• What is the impact of open source on the device stack? (Android, Symbian, Linux and others)
• What is the impact of the iPhone and App stores and how should players negotiate thisdefinite new influence?

11.00 Networking Breaks and Refreshments
11.30 The Evolution of the Web and the Browser

• What services are new open source browsers offering? (Webkit; Chrome; Safari)
• Which RIA (Rich Internet applications) are out there; how can other players emulate theirfactors of success?
• What is the impact of Javascript enhancements (Chrome; JS libraries), widgets, browser plugins (MS Silverlight; Mozilla;W3C), new android browsers (Opera; Steel), the contextual web andgears/offline browsing?

• Knowing the full extent of API projects and standardization to gain economies of scale: APIs (GSMA; OpenAjax; Bondi; Gears, RCS); W3C one web initiative, Microformats(OpenId; XMPP; FOAF; SparQL; Oauth;XMPP; APML; Attention.xml)
  

13.00 Lunch
14.00 The Impact of/on Social Networks

• Looking at social networks as an opportunity to provide VAS to your customer throughsynchronization, data portability, and digital footprints: what are the threats and obstacles?
• What is the disruptive impact of social network APIs and social media content? How canthese be mediated into a positive factor by other players?

15.00 Networking Break and Refreshments
15.30 The Impact of/on Media

• Impact on advertising agencies and the change in the advertising value chain
• Impact on traditional media(newspapers and journalism)
• User generated content and consumption based content (books, video, music etc):opportunities for MNOs to monetize third party content and for third parties to benefit fromnew platforms
• The shift in advertising dollars
• Innovation, Cloud Computing and the Internet of Things
• Defining ‘Cloud’: what will it mean to MNOs, third parties and the open mobile ecosystem?
• How will location increasingly factor into ‘things’ and what are the opportunities/obstacleshere to consider (ID databases/privacy)
• Overview of the coming influence of sensor based interaction, cloud computing and the internet of things

 16.30 End Workshop

 Workshop Leader
Ajit Jaokar is the founder of the London based publishing and research company futuretextfocussed on emerging Web and Mobile technologies. His thinking is widely followed inthe industry and his blog, The OpenGardensBlog, was recently rated a top 20 wireless blogworldwide and he is best known for his books Mobile Web 2.0, Social Media Marketing. Twomore books (‘Open Mobile’ and ‘Beyond Web 2.0 - Web 3.0 and the Internet of Things’) arebeing released in 2009.

His consulting activities include working with companies to define value propositions across the device,network, Web and Social networking stack spanning both technology and strategy. He has worked with arange of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategicand visionary roles.

Media appearances include BBC - Newsnight - 3phone launch; CNN money; BBC digital planet

Ajit chairs Oxford University’s Next generation mobile applications panel and conducts a courseon Mobile Web 2.0 and LTE services at Oxford University.

Ajit lives in London, UK, but has three nationalities (British, Indian and New Zealander) and is proudof all three. He is currently doing a PhD on Identity and Reputation systems at UCL in London.

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